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Spec-Driven Development
for Everyone

Transform your ideas into comprehensive specifications with AI-driven requirements, strategic planning, and actionable development tasks — no command line required.

See How It Works
↓
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What is Spec-Driven Development?

Not a new concept—but finally achievable at the speed of business.

The software industry has always known that thorough planning before execution leads to better outcomes. But business deadlines forced a painful trade-off: ship fast or plan well. Teams consistently chose speed, leading to technical debt, misaligned features, and costly rework.

AI changes everything. SPEQ accelerates specification development from weeks to hours—finally making it possible to plan thoroughly AND meet aggressive deadlines.

The Old Way: Code-Centric

Developers write code line by line, often jumping into implementation before fully understanding requirements. Documentation becomes outdated, intent gets lost, and maintaining consistency across teams becomes nearly impossible.

→

The New Way: Spec-Centric

Define what you want to build in natural language. AI generates comprehensive specifications that capture intent, requirements, and architecture. Then AI handles implementation, testing, and maintenance—ensuring code always matches the spec.

⚠️ The AI Coding Paradox

AI coding tools promise speed—but they've actually made the problem worse. AI-assisted and "vibe coding" approaches let developers move incredibly fast, but often in the wrong direction. Without complete specifications, AI generates spaghetti code that must be rewritten repeatedly. Here's the worst part: if an AI agent misunderstands at the onset, course-correcting later is nearly impossible. The initial mistakes compound, accumulating dead code, bugs, and architectural debt until the entire system needs to be thrown out and rebuilt from scratch.

SPEQ solves this by ensuring specifications are complete and AI-validated for quality before any code is written. When the AI understands the full picture from day one, you build it right the first time—not the fifth time. Clear specs up front = no spaghetti code later.

📋

Clarity First

Specifications become the single source of truth, preventing miscommunication and ensuring alignment before any code is written.

🚀

Speed + Direction

Once specs are complete, AI agents build the RIGHT solution fast—no rework, no dead code, no repeated refactoring cycles.

📚

Living Documentation

Specifications evolve with your product, creating durable artifacts that outlast individual developers and preserve institutional knowledge.

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The Accessibility Gap

Despite $125M+ in VC funding and backing from tech giants like AWS, existing SDD platforms exclude the majority of stakeholders who need them most.

💻

The Terminal Barrier

Every major SDD platform—Tessl, Kiro, SpecKit—requires command-line expertise. Product managers, startup founders, and business stakeholders are locked out, despite being the ones who define product vision and requirements.

🚧

Solo Developer Focus

Current tools lack real-time collaboration features. Teams work in silos, specifications become outdated, and alignment between technical and non-technical stakeholders breaks down—leading to costly rework and misaligned products.

🔌

Fragmented Workflows

Existing platforms don't connect specifications to the tools teams already use. The gap between specification and execution creates friction, manual work, and lost context as projects move from planning to development.

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The First Accessible SDD Platform

SPEQ brings the power of spec-driven development to everyone—no terminal required, built for collaboration from day one.

Browser-Based Interface

While competitors require developers to master command-line tools, SPEQ works in any browser. Product managers, founders, and stakeholders can build comprehensive specifications through an intuitive, conversational interface—no technical expertise required.

True Team Collaboration

Unlike single-developer IDE tools, SPEQ enables real-time collaboration. Multiple stakeholders work together on specifications simultaneously, ensuring alignment across product, engineering, and business before a single line of code is written.

Complete Workflow Integration

SPEQ connects your entire development ecosystem. Specifications automatically sync with Jira and Asana for task management, then integrate with AI coding platforms like Lovable and Claude Code—creating a seamless path from vision to implementation.

10x

Larger addressable market than CLI-only tools by including non-technical stakeholders

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SPEQ's AI-Graded Workflow

Every step is evaluated by AI agents for completeness and quality—you only move forward when specs meet production standards.

🎯 AI Quality Scoring: SPEQ's Secret Weapon

Unlike competitors that dump requirements and hope for the best, SPEQ's AI agents actively grade each stage of your specification for completeness, clarity, and feasibility. You can't proceed to the next step until the current step meets quality thresholds—ensuring every specification that reaches implementation is production-ready.

❌ Competitor Approach

One-line prompt → Requirements dump

No refinement, no validation, no quality threshold

✓ SPEQ Approach

Conversational refinement → Quality-validated vision → Comprehensive requirements

AI grades every step—only advance when quality threshold is met

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Vision Refinement ✓ AI Graded

UNIQUE TO SPEQ: Our Vision Agent engages in a multi-turn conversation, asking clarifying questions and iterating until your vision reaches a quality threshold. AI actively scores clarity, completeness, and feasibility before allowing progression. This critical step is completely absent in competitor platforms.

2

Product Requirements ✓ AI Graded

AI generates comprehensive functional and non-functional requirements based on your refined vision, then grades them for completeness. Edit conversationally or click to modify individual items. Only when requirements meet quality standards can you proceed to technical specs.

3

Technical Requirements ✓ AI Graded

Define architecture, tech stack, performance criteria, security requirements, and scalability considerations. AI evaluates technical completeness, identifying gaps in security, scalability, or architectural decisions before you move to implementation.

4

Action Tasks ✓ Validated

Automatically break down your complete, quality-validated specification into discrete, executable tasks. Tasks integrate directly with Jira and Asana for human implementation, or export step-by-step instructions to AI coding agents for automatic development—giving you the flexibility to choose your implementation approach.

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Different Hats, Same Platform

SPEQ adapts to each stakeholder's role while maintaining a single source of truth.

In real product development, the same people wear different hats at different stages. SPEQ recognizes this—providing the right interface and guardrails for each phase, whether you're thinking strategically about business outcomes or diving deep into technical architecture.

👔

Vision Phase

Business Leaders • Founders • Executives

Focus on business outcomes, user problems, and strategic goals. SPEQ's conversational interface makes it easy for non-technical stakeholders to articulate vision without getting lost in implementation details.

Deliverable: Quality-validated vision statement
→
📋 🎨

Product Requirements

Product Managers • UX Designers • Business Analysts

Define features, user flows, and experience requirements. Product and design teams collaborate to ensure requirements capture both functional needs and user experience goals.

Deliverable: Comprehensive product specification
→
⚙️

Technical Requirements

Architects • Engineering Leads • DevOps

Define architecture, tech stack, security, scalability, and infrastructure needs. Engineering teams ensure technical feasibility and identify potential challenges before development begins.

Deliverable: Technical architecture & implementation plan
→
👔 📋 🎨 ⚙️ 💻

Implementation

Entire Team • Engineers • AI Agents

Tasks export to Jira/Asana for human developers OR to AI coding agents (Lovable, Claude Code) for automatic implementation. Each task includes step-by-step instructions that keep AI agents focused and productive.

Deliverable: Working software built from validated specs
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See SPEQ in Action

From conversational vision refinement to structured specifications—all in a beautiful, accessible interface.

Conversational Vision Refinement

SPEQ's Vision Agent doesn't just take a prompt—it engages in a thoughtful dialogue. Watch as it asks clarifying questions, refines understanding, and validates the vision reaches quality thresholds before moving to requirements. This multi-turn conversation ensures everyone is aligned on WHAT to build before deciding HOW to build it.

  • Interactive dialogue: Not a one-shot prompt, but a real conversation
  • Quality validation: Progress only when vision is clear and complete
  • Collaborative editing: Modify vision summaries in real-time
  • Multi-modal input: Attach documents and reference materials for deeper context
SPEQ Vision Interface
SPEQ Marketing Site

Enterprise-Ready from Day One

SPEQ's clean, professional interface makes it perfect for teams of all sizes. The platform seamlessly handles projects of any scale—from startup MVPs to enterprise transformations—with a user experience that eliminates the learning curve typical of developer-focused tools.

  • Proven track record: Built by leaders who scaled Fortune 10 retailers
  • Team workflows: Collaborative by design, not an afterthought
  • Integration ecosystem: Connects to your existing tools seamlessly
  • Zero installation: Works in any browser, accessible from anywhere
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Massive Market Validation

Spec-Driven Development is exploding—backed by top VCs and tech giants investing hundreds of millions.

$125M
Tessl Funding

CLI platform raised $125M at $750M valuation from Index, Accel, and GV

40K+
GitHub Stars

SpecKit open-source SDD platform shows massive developer community interest

AWS
Kiro Launch

Amazon launched Kiro IDE—spec-driven development now has tech giant backing

The Competitive Landscape

Tessl

Founded by: Guy Podjarny (Snyk founder)

Format: CLI/Terminal-based

Status: Pre-launch (early 2025)

Weakness: Inaccessible to non-technical users

Kiro

Backed by: AWS/Amazon

Format: Desktop IDE (VS Code fork)

Status: Public preview

Weakness: Single-developer focus, no team collaboration

SpecKit

Type: Open source

Format: CLI-based

Community: 40K+ GitHub stars

Weakness: Requires technical expertise, no enterprise features

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SPEQ Makes AI Agents Actually Work

Solve the context window problem that's limiting AI coding effectiveness.

❌ The Context Window Dilemma

Modern AI coding agents have massive context windows—200K+ tokens that seem limitless. But there's a catch: as these windows fill with requirements, specifications, and code, the AI's effectiveness plummets.

Context Window: 90% Full

Overwhelmed with everything at once → Lost focus → Poor quality output

✓ SPEQ's Solution: Step-by-Step Execution

📋

Master Plan, Single Focus

SPEQ maintains the complete specification as a master plan, but exposes only one task at a time to AI coding agents. Each task includes step-by-step instructions that keep the agent focused on a single, achievable goal.

🎯

Minimal Context, Maximum Quality

By feeding agents discrete tasks instead of entire specifications, their context windows stay lean and focused. This results in higher quality code, fewer bugs, and faster development—the agent isn't distracted by irrelevant details.

🔄

Perfect for Iterative Development

As specifications evolve, SPEQ updates the master plan and regenerates tasks. AI agents always work from the latest, most accurate instructions without context confusion from outdated requirements.

The Result: AI Agents That Actually Deliver

While other platforms dump entire requirement documents into AI agent context windows and hope for the best, SPEQ orchestrates a structured, sequential workflow that plays to AI's strengths. It's the difference between giving someone a phone book and asking them to find a number, versus giving them the exact page and line.

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The Future: Reverse-Engineering Clarity

From code chaos to crystal-clear specifications—automatically.

Most companies have the opposite problem: they have massive existing codebases with little or no current documentation. Specifications were never written, or they're hopelessly outdated. Institutional knowledge lives only in the heads of senior engineers who might leave at any moment.

🚀 Coming Soon: Automatic SPEQ Generation

📦

From Codebase to SPEQ

Point SPEQ at your existing codebase—whether it's a monolith or complex microservice architecture. Our AI analyzes the code, reverse-engineers the intent, and generates a complete specification capturing what the system actually does.

🏢

Enterprise Microservices

For enterprise systems with dozens or hundreds of microservices, SPEQ will map dependencies, document APIs, and create comprehensive specifications for each service—preserving critical architectural knowledge that's currently locked in code.

⚡

Rapid Change Management

Once your existing system is documented in SPEQ, creating specifications for changes becomes trivial. The AI already understands your architecture, dependencies, and patterns—so it can rapidly generate validated specs for new features or modifications.

Why This Changes Everything

🔒
Preserve Institutional Knowledge

No more knowledge walking out the door when senior engineers leave. The system's true behavior is captured in living documentation.

🎯
Accelerate Onboarding

New developers understand the system in hours instead of months. They have complete, accurate specifications instead of hunting through code and asking questions.

🔄
Safe Refactoring & Modernization

Want to migrate from microservices to monolith? Switch frameworks? With complete specifications, AI agents can rebuild the system with confidence—knowing exactly what behavior to preserve.

💡
From Legacy Burden to Strategic Asset

That 10-year-old codebase everyone's afraid to touch? It becomes manageable. SPEQ transforms undocumented legacy systems into well-specified, maintainable assets.

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Why SPEQ Wins the Market

While competitors raised $125M+ to build CLI tools for developers, we're democratizing SDD for everyone.

🌐

Web-Based, Not CLI

Tessl and Kiro both require terminal expertise. SPEQ is accessible through any browser—no installation, no command-line knowledge required. This opens the market to product managers, founders, and enterprise stakeholders who are excluded by CLI-only competitors.

👥

Built for Collaboration

While competitors focus on individual developers, SPEQ enables real-time team collaboration on specifications. Product managers, engineers, and stakeholders work together before code is written—preventing costly misalignment downstream.

⚡

Complete Integration Ecosystem

We connect the entire workflow: from specification to task management (Jira, Asana) to AI code generation (Lovable, Claude Code). SPEQ isn't just a spec tool—it's the orchestration layer for modern AI-assisted development.

The Blue Ocean Opportunity

Competitors are fighting for the developer-only market. SPEQ expands the addressable market 10x by making spec-driven development accessible to non-technical stakeholders, creating an entirely new category: collaborative, web-based SDD platforms.

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Led by Fortune 10 Veterans

Our founders bring decades of experience building high-scale consumer applications at the world's largest retailers.

Dylan Wood

Co-Founder • 16+ Years Experience

Former Director of Engineering at Walmart Global Tech, Dylan led mobile, web, and back-end development for the Item Page and User Generated Content experiences serving millions of daily users. Previously a lead software engineer at a neuroinformatics research institute, Dylan specializes in building scalable, high-performance solutions across full-stack environments.

Weston Ostler

Co-Founder • Former Apple Developer

Most recently Director of Engineering at Target leading native iOS and Android development for search experiences used by millions daily. Weston spent nearly a decade at Walmart Global Tech advancing from Staff Engineer to Senior Mobile Engineering Manager, and previously held iOS development positions at Apple and EMC. Known for delivering high-stakes projects on time with exceptional quality.

Combined experience building consumer applications that serve hundreds of millions of users at Fortune #1 (Walmart) and Fortune #8 (Target)

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Built for Growth

Start free and scale as your needs grow — from individual founders to enterprise teams.

Free

$0
  • Create your first spec
  • Full AI-powered workflow
  • Vision to task breakdown
  • Perfect for testing SPEQ
MOST POPULAR

Pro

$—
  • Multiple specifications
  • Real-time collaboration
  • Spec maintenance & updates
  • Jira & Asana integration
  • AI coding platform exports

Enterprise

Custom
  • Team licensing (not per-seat)
  • Unlimited specifications
  • Advanced integrations
  • Dedicated support
  • Custom workflows
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Be Part of the Future of Software Development

SPEQ is democratizing spec-driven development. Join us in making comprehensive specifications accessible to every product team.

Get Early Access